Livestock Marketing Channel Assessment Tool

Created with SARE support
Matthew LeRoux | 2012

The Livestock Marketing Channel Assessment Tool (LMCAT) was developed by Cornell Agricultural Marketing Specialist Matthew LeRoux based on case studies that he completed on four New York farms. The LMCAT helps livestock producers evaluate and improve their marketing so that they know which marketing channels are most profitable. The tool will also help producers formulate the price that a given channel must pay in order to deliver the desired returns. 

Along with the calculator, LeRoux developed the following forms to help producers compile data for the LMCAT:

  • Labor mileage and sales data collection form
  • Channel specific price data collection form
  • LMCAT supplemental data collection form

Want more information? See the related SARE grant:

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.