Baskets to Pallets II: Establishing a NYS Leadership Team of Wholesale Marketing Specialists
The New York state program is building upon project successes by continuing the project from 2017 to 2020. In the past, 36 educators developed a comprehensive ‘Baskets to Pallets’ wholesale readiness curriculum that was used to teach 60 farmers. In this phase II, 10 educators committed to deepening their knowledge and expertise to support small and mid-sized farmers seeking to enter food hubs, groceries, restaurants and cooperatives are continuing their professional development and farmer-education efforts. The group will meet with buyers to better understand sourcing and distribution challenges, upgrade lesson plans to incorporate advanced content and then teach lesson plans to 80 farmers, analyze market channel data collected by 15 farmers, and participate in two “Reading the Farm’s Markets” assessments.
Recently Completed Project
Baskets to Pallets I: Preparing Farmers to Enter Food Hubs, Groceries, Restaurants and Cooperatives
New York’s small farmers expressed strong interest in exploring new models of wholesale marketing in a detailed marketing trends survey conducted by the Cornell Small Farms Program in February, 2014. Ag service providers who provide assistance to these farmers expressed a need and interest to learn more so they can better help farmers who want to enter new larger markets.
Through this three year initiative, begun in 2014, ag service providers acquired knowledge, tools and resources to help small and mid-size farmers identify markets, engage in communications with potential buyers, and assess the benefits and challenges of these new wholesale markets. The trained service providers became well equipped to help farmers decide if, when and how to sell to an identified wholesale market.