By Kate Cesario
Connecting communities of farmers with the public promotes the exchange of ideas that can be used to generate innovative agricultural solutions. An excellent way for farmers to teach other farmers and the public about the solutions they are developing on their farm is through hosting a field day; an informational on-site event farmers plan to show off their work on conservation, efficiency, and more.
There are many components that go into arranging a successful field day. SARE’s “Farmer Field Day Toolkit” outlines everything a farmer should take into account when organizing, promoting, and executing their event.
This toolkit provides detailed lists of considerations for the 5 major areas of planning; Program, Outreach, Logistics, Handouts, and Presenting. These areas cover every step of hosting the field day, from developing the key messages of the event to effective public speaking.
- Program—This helps establish the foundation of the field day by determining the itinerary of the event and the main messages the field day will convey.
- Outreach—Promoting the field day using media outlets is key to getting the word out and increasing attendance.
- Logistics—Organizing registration, parking, and other housekeeping items ensures the event runs smoothly.
- Handouts—Designing informational material that is eye-catching and concise helps guests remember key messages.
- Presenting—Mastering presentation skills allows farmers to hold the audience’s attention and successfully educate guests.
Additionally, the toolkit includes a 3-month timeline suggesting when to take important steps like developing event signage and ordering equipment. SARE provides in-depth instruction for aspects of planning that require more outreach expertise, such as contacting media representatives and crafting press releases. Templates for creating event signs, flyers, and posters are also available. Contact information for SARE staff is also provided if farmers have questions or need assistance setting up their field day.
In order for a field day to serve its purpose, it must be engaging, accessible, and well-coordinated. With these tools, farmers can plan a field day that fascinates guests and spreads valuable agricultural knowledge. By increasing education and collaboration, farmers can prepare the Northeast's food system for whatever the future holds.