New Jersey Ethnic Demographics Map for Marketing Ethnic Produce

Created with SARE support
Michelle Infante-Casella, Brian Schilling, Lucas Marxen, Daniel Farnsworth | 2020

With funding from Northeast SARE, Rutgers University State SARE staff and their team worked to develop this interactive map to help inform ethnic crop production.

The map couples demographic information of ethnic populations with crops that can be grown in New Jersey to market to specific geographical areas. The map makes use of publicly available information from the U.S. Census Bureau.

Growing ethnic crops locally in New Jersey may meet the needs for farm diversification and an extremely diverse and concentrated population.

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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.