Using Demographic Information to Identify Specialty Crop Markets
New Jersey’s large and diverse population offers many opportunities for farmers to diversify their crops and produce high-value, in-demand ethnic specialty crops, but neither farmers nor service providers have adequate information to know what specific crops to produce and where to market them. Therefore, the New Jersey state program is developing (from 2017 to 2020) demographic information and maps that service providers can use to help farmers identify potential ethnic markets and products in demand. Service providers are also learning and teaching farmers about the production requirements for selected world crops.
Recently Completed Project
On-farm Direct Marketing SWOT Analysis Training
On-farm direct marketing has evolved to be the main marketing strategy for many small to medium-size farms in NJ. Both established farmers transitioning to on-farm direct marketing and beginning farmers entering the business need educational assistance on topics related to risk management, food safety, financial planning, hospitality training, liability strategies and regulatory compliance,
This three year initiative, begun in 2014, used case study farms and a SWOT analysis protocol to learn about strategies for helping farmers manage risk and liability, train and manage employees, create a safe and satisfying customer experience, ensure legal and regulatory compliance, and more.