Marketing Management

Northeast Agritourism Collaboration

This Northeast Agritourism Collaboration website, hosted by the University of Vermont, supports farmers and ranchers interested in entering the agritourism business by sharing best practices and resources available in the Northeast. 

Reversing the Downward Trend

Farmers across the Northeast have reported decreases in consumer participation at farmers' markets and reduced sales. This toolkit was developed as a result of survey research that looked at consumer perceptions of shopping at farmers' markets. The publication provides information on marketing strategies and services aimed to help farmers' market managers and farmers understand what […]

Evaluation of the Intervale Center Food Hub

From 2007 to 2010, the Intervale Food Hub grew from a research project to a food hub with 21 participating farms, grossing $280,000 in total and returning 70 percent to participating farmers. The food hub provides the infrastructure needed to aggregate produce from local farms and distribute it to the community. With the help of a 2007 […]

Farm to School Training Toolkit

Farm to School in the Northeast is a training toolkit that provides information and resources for extension educators and other community leaders involved in starting a farm to school program. The toolkit is divided into sections representing the key steps needed to create and sustain successful farm to school connections. The curriculum was designed to […]

Marketing for Profit Curricula

The following materials are available as part of the Marketing for Profit: Tools for Success online course developed by the Farmers Market Federation of New York for farmers and farm educators as part of the Northeast SARE project, "Marketing for Profit: Tools for Success." Marketing for Profit Tools for Success Handbook (Book/Handbook) Trainer Curriculum Self […]

Resources for Vermont’s Beginning Farmers

Over the next decade and a half, an estimated 70 percent of farms in the United States will transfer out of production or to new owners. To help cultivate the next generation of farmers, University of Vermont researchers surveyed new and beginning farmers on their informational needs to help them build Vermont’s Beginning Farmers website. Now, […]

Expanding Winter Harvest and Sales for New England Vegetable Crops

The Winter Production, Storage and Sales website is maintained through a partnership of the UMass Extension Vegetable Program, the University of New Hampshire Cooperative Extension and two local food organizations, Community Involved in Sustaining Agriculture (CISA) in western MA and Seacoast Eat Local (SEL) in eastern NH. This project addresses the need for expanding winter […]

New Jersey Ethnic Demographics Map for Marketing Ethnic Produce

With funding from Northeast SARE, Rutgers University State SARE staff and their team worked to develop this interactive map to help inform ethnic crop production. The map couples demographic information of ethnic populations with crops that can be grown in New Jersey to market to specific geographical areas. The map makes use of publicly available […]

Good Food Farmers Network Guide

The guide, written by farmer Henry Corsun of Dog Wood Farm in Old Chatham NY, documents the work to develop Good Food Farmers Network as a replicable model of farmer-owned joint marketing and sales. The model was designed to require little start-up capital and utilizes nationally available resources to make it more readily available to […]

Sowing the Seeds of Justice Food Manual

This manual offers strategies and insights to help farmers run a small farm business that supports the needs of low-income communities. It is drawn from the lived experiences of farmers at Soul Fire Farm, a family farm working to end racial and economic injustice in the food system, and partner farms as well as research […]

Dried Flowers, Herbs and Cover Crops Sold as Seasonal Decoration

Monica Drazba of Chickadee Creek Farm in Pennington, New Jersey conducted a Northeast SARE Farmer Grant to study the production costs, required labor, marketability, and profitability of growing specialty cut flowers and grasses specifically for wreath production. As a result, she created a series of five fact sheets, below, that contain an analysis of the […]

Baskets to Pallets Teaching Manual

The Baskets to Pallets Teaching Manual was written by Violet Stone, New York state SARE coordinator, as part of a state-based professional development program aimed at addressing the gap of tools to support farmers as they decide if, when and how to sell to a wholesale market. The Manual contains lessons plans and teaching resources that educators […]

Growing Specialty Ethnic Crops for a South Asian Market in the Northeast

This guide, written by David Vigil and Kendra Ellis of East New York Farms!, provides information on growing three types of South Asian specialty crops--beans, vining gourds and greens. A general description, planting and care considerations, harvesting tips, and varieties and seed sources are included for each of the following crops. Beans Winged Beans (Psophocarpus […]

Social Media Toolkit for Farmers and Agricultural Producers

Juliet Glass of the Maryland Farmers' Market Association created this social media toolkit for farmers, based on the work she conducted through a Northeast SARE Partnership Grant. Glass worked with four Maryland farms to audit their social media channels and make concrete suggestions on how they could improve their social media use to expand their […]

Train-the-trainer program supports value-added and direct marketing education for Northeast farmers

Northeastern producers frequently consider direct marketing and value-added product development to increase revenues on the farm. Food entrepreneurship requires different skillsets than production agriculture. And, introducing value-added foods to the marketplace opens the seller to unique business liability. Therefore, it is important that farmers receive training and support to effectively set up and manage local […]

RI student studies production and marketing potential of amaranth

Amaranth is a traditional leaf vegetable in over 50 countries, yet little research exists on growing this crop in temperate climates like the Northeast U.S. University of Rhode Island student Sarah Schweig saw the potential that this crop might hold for farmers looking to diversity their farms in our densely populated, ethnically diverse region. Therefore, […]

Guild by association: Partnership grant organizes Maryland cheesemakers

Although consumer demand for local Maryland artisanal and farmstead cheeses is high, state regulatory hurdles have created significant barriers for this emerging industry. Working with Ginger Myers, agricultural marketing specialist with the University of Maryland Extension, a committed group of farmstead cheese producers and agriculture support specialists teamed up to form the Maryland Cheesemakers' Guild […]