Marketing Management

Train-the-trainer program supports value-added and direct marketing education for Northeast farmers

Northeastern producers frequently consider direct marketing and value-added product development to increase revenues on the farm. Food entrepreneurship requires different skillsets than production agriculture. And, introducing value-added foods to the marketplace opens the seller to unique business liability. Therefore, it is important that farmers receive training and support to effectively set up and manage local […]

RI student studies production and marketing potential of amaranth

Amaranth is a traditional leaf vegetable in over 50 countries, yet little research exists on growing this crop in temperate climates like the Northeast U.S. University of Rhode Island student Sarah Schweig saw the potential that this crop might hold for farmers looking to diversity their farms in our densely populated, ethnically diverse region. Therefore, […]

Guild by association: Partnership grant organizes Maryland cheesemakers

Although consumer demand for local Maryland artisanal and farmstead cheeses is high, state regulatory hurdles have created significant barriers for this emerging industry. Working with Ginger Myers, agricultural marketing specialist with the University of Maryland Extension, a committed group of farmstead cheese producers and agriculture support specialists teamed up to form the Maryland Cheesemakers’ Guild […]

Niche Poultry Enterprises in New England

Broiler enterprises have started making a comeback in the region in recent years, but they tend to look very different from the standard broiler operations you’d find in Maryland or Georgia.

Understanding beef labels

Labeling basics, labeling requirements, applying for labels, labeling examples, and more.