Marketing Management

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Northeast Agritourism Collaboration

This Northeast Agritourism Collaboration website, hosted by the University of Vermont, supports farmers and ranchers interested in entering the agritourism business by sharing best practices and resources available in the Northeast. 

Reversing the Downward Trend

Farmers across the Northeast have reported decreases in consumer participation at farmers' markets and reduced sales. This toolkit was developed as a result of survey research that looked at consumer perceptions of shopping at farmers' markets. The publication provides information on marketing strategies and services aimed to help farmers' market managers and farmers understand what […]

New Jersey Ethnic Demographics Map for Marketing Ethnic Produce

With funding from Northeast SARE, Rutgers University State SARE staff and their team worked to develop this interactive map to help inform ethnic crop production. The map couples demographic information of ethnic populations with crops that can be grown in New Jersey to market to specific geographical areas. The map makes use of publicly available […]

Dried Flowers, Herbs and Cover Crops Sold as Seasonal Decoration

Monica Drazba of Chickadee Creek Farm in Pennington, New Jersey conducted a Northeast SARE Farmer Grant to study the production costs, required labor, marketability, and profitability of growing specialty cut flowers and grasses specifically for wreath production. As a result, she created a series of five fact sheets, below, that contain an analysis of the […]